Bosch Top 100 – Sales Excellence Asia Pacific
Bosch Germany’s headquarters gathered their top 2014 business performing elites from each department of the Asia- Pacific region for an incentive trip to Taipei. Over 100 elite employees and their families experienced the beauty of Taiwan, while interacting with top members from the group’s German headquarters as well as executives from Bosch Taiwan. The local management also used the event to seek out opportunities to strengthen their market position in Taiwan. Interplan (formerly Uniplan Taiwan) stood out among the many PR events companies contacted from Germany by delivering a fully integrated proposal for Bosch. The theme of the event, “When the Top Meets the Top” is an assembly of all “top” qualities, which included “top” brands, “top” sales, “top” destination spots and “top” services that were incorporated into the making of this event which lasted for three days. On top of that, a prologue story of traveling to Formosa to kick off the dinner gala and welcome participants and hype up the anticipation of this incentive trip was also added to the program. A total of 21 countries (including Taiwan) and 203 people were deeply influenced by the many aspects of Taiwanese culture incorporated into this experience. The success of it all was the bond created between the corporation and its clients, and this event, continued to encourage progress in this from each of the employees. “To be motivated at all times”, is the long-term philosophy of Bosch and the participants were able to witness this spirit through the traditions and culture of the Taiwanese people. We have set a new standard for overseas corporations coming to Taiwan to host events!
德國Bosch(博世)總部針對集團內亞太區域各事業單位於2014年業務表現卓越之菁英，特地選定台北為2015年獎勵旅遊目的地，邀請百名頂尖優秀員工攜帶家眷暢遊台北、體驗台灣之美，同時藉機了解並強化台灣市場，與集團總部之董事成員、管理高層以及台灣博世公司進行深刻交流。台灣安益集團與德國當地眾多活動公關公司角逐下脫穎而出，透過完整主題性企劃與創新故事連結，以“When the top meets the top”為主題，演繹博世集團top brand、top sales 與台灣台北top dest ination 之連結，展現top hospitality 的交錯互動與意涵，規劃為期3天之歡迎晚宴、深度旅遊與頒獎主題晚宴等活動，並以福爾摩沙之旅的故事敘述手法揭開序幕，啟動與會菁英八方匯集於台北，對旅程與榮耀加冕的期待。來自21國(含台灣) 203名與會者深刻體驗台灣多元文化底蘊，不僅成功協助企業客戶凝聚員工向心力、激勵受獎者持續提升與進步之動力，傳遞Bosch兼具悠久歷史與創新思維的企業理念，更透過台灣傳統與現代兼容並蓄的文化之美，樹立海外企業來台舉辦會展活動之新典範。